Direct to consumer luxury fashion brand, inspired by the low-lying island of Mykonos. KIND were brought in to evaluate, advise and eventually craft and implement new branding that aligned with the Greek, Epicurean philosophy at their core. Our relationship with the founders of Psamathe continues to mutually grow with the launch of an optimised e-Commerce Shopify site, Klaviyo marketing system and paid performance advertising.

Areas of focus:

  • Branding
  • Launch Strategy
  • Email Marketing
  • eCommerce Experience
  • Paid Performance Ads

+429% Profit