Sam Naef - The Climate App - Positive peer pressure into positive climate action - Episode 39

On today’s episode we have Sam Naef, founder and CEO of The Climate App, a behavioural change powerhouse in the palm of your hands. 

Today we’ll be getting to know Sam, his motivations, and how The Climate App can translate positive peer-pressure into positive climate action.

The Climate App is creating a movement. It is very much a facilitator of change. It helps us visualise climate action, not least the way it tracks your carbon-cutting, and leverages the significant power of positive peer-pressure. Sam walks us through how this type of behavioural change can collectively bring us all together in the face of the climate crisis.