DTC growth has changed. What worked in 2019 - cheap Meta ads, broad targeting and simple UGC - no longer works on its own. In 2025, the brands that win treat growth like an ecosystem, not a hack.

The Old Playbook vs The New Reality

The old model was simple: launch a Shopify store, run ads, plug in an email flow or two. Now you have:

  • Higher CPMs and CPCs
  • More competition and copycats
  • AI-generated content everywhere
  • Customers who are more sceptical and price-aware

The Four Pillars of Modern DTC Growth

1. Conversion Rate Optimisation (CRO)

Improving your conversion rate by 30-100% has more impact than chasing cheaper clicks. CRO includes better offers, clearer messaging, social proof and a smoother checkout.

2. Retention and Email

Email and SMS are your most reliable profit engines. Proper Klaviyo flows: welcome, abandoned cart, post-purchase, win-back - turn first-time buyers into repeat customers.

3. Creators and Social Proof

Not all UGC is equal. Creators with lived experience, aligned values and engaged communities drive more trust than generic influencers.

4. Community and Brand

DTC brands with a clear story and community become harder to replace. People buy to express identity, not just to own things.

What to Focus on in the Next 90 Days

  • Fix obvious leaks on your product and checkout pages.
  • Set up or improve your core Klaviyo flows.
  • Audit creator content and stop paying for weak assets.
  • Plan one simple IRL or online community touchpoint.

Next Steps

If you want help prioritising, we can map out a 90-day DTC growth plan tailored to your brand, stage and margin.

CTA: Book a DTC growth session