If your Shopify store gets traffic but not enough sales, you do not have a traffic problem, you have a conversion problem. The good news: small changes can compound into big lifts.

Know Your Baseline

Before you change anything, record:

  • Current conversion rate
  • Average order value (AOV)
  • Top landing pages
  • Devices and key countries

Fix the Basics First

1. Clarity Above the Fold

On product pages, the first screen should answer: What is this? Who is it for? Why is it better?

2. Social Proof That Feels Real

Add reviews, photos, press and UGC that show real people enjoying the product. Avoid fake or thin testimonials.

3. Remove Friction in the Checkout

Offer guest checkout, clear shipping info, simple forms and trusted payment options.

Improve the Offer, Not Just the Design

Sometimes conversion is low because the offer is weak. A no brainer offer often negates good design. Test:

  • Bundles or starter kits
  • Free shipping thresholds
  • Risk reversal (guarantees, easy returns)

Test One Change at a Time

Use split testing where possible, or at least track changes week by week. Do not redesign everything at once, you will not know what worked.

Next Steps

If you want an external view, we can run a quick CRO audit on your Shopify store and show you where to focus first.

CTA: Request a CRO audit