If you run an online store, email is still one of your most powerful channels. The two most common tools are Klaviyo and Mailchimp. Both can send emails. Only one is built for ecommerce first.

What Mailchimp Does Well

  • Simple newsletters and broadcasts
  • Affordable entry-level pricing
  • Good for basic lists and simple businesses

Why DTC Brands Prefer Klaviyo

  • Deep Shopify integration - pulls in product, order and behaviour data.
  • Flows built for ecommerce - welcome, abandoned cart, browse, post-purchase.
  • Segmentation - target by lifetime value, product type, purchase frequency and more.

Pricing and ROI

Klaviyo can look more expensive at first glance. In practice, the extra revenue from better flows and segmentation usually pays for the difference many times over.

When Mailchimp Is Enough

If you are pre-launch or very early stage, and just want to collect emails and send simple updates, Mailchimp may be enough for a while.

When to Switch to Klaviyo

Consider switching when:

  • You have consistent sales.
  • You want to build proper flows and retention.
  • You want to measure revenue per recipient and per flow.

Next Steps

If you want to know what Klaviyo could realistically do for your brand, we can review your current setup and sketch a flow architecture for you.

CTA: Get a Klaviyo review